#1 My design should help you to build a better world
Why should we design something that harms other people and the world we live in? Why should we design something that creates waste and makes people sick? Why not design something that helps to save or even creates resources and helps to cure people and keep them healthy? Ask me to work for you only if I can help you to build a better world.
#2 My design is about designing media that get your message across
It’s not about our own personal perceptions, preferences and habits. It’s about that of your target audience. That said, I do have my preferences and skills I am good at. I will only work for you if they are inline with the preferences of your target audience and the requirements of the problem that you aim to solve. That’s what I call efficiency.
If you don’t know yet who your target audience is, I can help you to find it out. If you don’t have your message yet, I can help you to draft your message.
#3 My design follows your strategy
Design is not decoration. Design helps you to solve a problem and to achieve your strategic (business) goals. I will dig into your problems and goals until I have gained an comprehensive understanding. Then I will craft and implement a design concept that will help you to achieve your goals.